Tayib.app: tracking the journey from content to app store
Native GA4, Tarteaucitron CMP and Consent Mode v2 on an Astro site, with custom events feeding Looker Studio.
- [Astro]
- [Native GA4]
- [CMP]
- [Looker Studio]
Work
Case Studies
Real projects, from the measurement architecture to the dashboard: what was built, why, and what the data now makes possible to decide.
Groupe Mutuel: e-commerce tracking and CRM integration
Complex wiring of Microsoft Dynamics 365 forms, GA4 e-commerce tracking, and enterprise consent management via OneTrust.
- [Dynamics 365]
- [OneTrust]
- [GTM]
- [E-commerce]
Bains de Saillon: from ad spend to executive decisions
Tracking restructure to connect Google Ads audiences to web journeys, with visual decision dashboards in Looker Studio.
- [Google Ads]
- [Looker Studio]
- [Web Analytics]